Post Graduate Diploma in Digital Marketing
Programme details sourced from TISS School of Skill Education and presented in a unified format for all Bachelor Programmes.
Sector
Management & Entrepreneurship
Eligibility
Any Graduate Working professional from Marketing / Sales and Administrative departments and personnel in other line departments/Strategic Business UNITS (SBUs) of Public Sector Enterprise
Programme Fees
1,20,000/-per annum
Programme Overview
Introduction of the Sector
Management is a key skill of getting things done through and with people, whereas Entrepreneurship is a mind-set that requires creativity, innovation and professional skills while addressing a new opportunity. The process of improving professional skills and knowledge of entrepreneurs and to increase the number of entrepreneurs is the salient aim of the sector.
Programme Introduction
Digital Marketing’ is now an indispensable part of any effective marketing campaign, because of its targeted reach, customized messaging, low costs and huge availability of data for analysis. This program shall enable participants to get a wide as well as deep understanding of the subject and will be able to conduct marketing activities on a host of digital platforms.
Career Prospects / Job Role
- The various roles that a participant can take up after successfully completing this programme are as follow:
- • Digital Marketing Executive
- • Sales Promotion Executive
- • Marketing data Analytics Executive
- • Marketing Co-ordinator
- • Sales Support Executive
- • Online Market research executive